OTT vs CTV Advertising: A Plain-English Guide
Photo: Chris Kursikowski / Unsplash Everyone in ad-tech is throwing around “OTT” and “CTV” like they mean the same thing. They don’t — and knowing the difference could save you from buying the wrong inventory for your budget. Digital AdvertisingAAgencyFix4 min read The short version OTT (over-the-top) describes how content is delivered — streaming over […]