Not an AI opinion — real measured data. We pull the actual search demand for what you want to sell, the real competitors already ranking in your area, government survival rates for your industry, and what people say about the existing options. Then we score it and tell you straight.
Answer three quick questions and we’ll run one real measurement on your idea free, so you can see the research is genuine before you decide whether the full report is worth $39.
Weighted across eight things that actually decide whether a business works — demand, competition, how you’d reach customers, the money, and your own experience. No hedging.
Every claim tied to a number we measured. If we couldn’t measure something, the report says so instead of guessing.
Your real local competitors by name, pulled from Google Maps — how many, how established, and how many reviews you’d be starting behind.
What real customers complain about with the businesses already doing this. Their complaints are usually your opening.
The single most uncomfortable true thing about your idea, said plainly. This is the part most people tell us was worth the money.
Where the marketing problems and openings are, and what fixing each one actually involves — with the measurement behind every recommendation.
Actual monthly search volumes and what a click costs, from live keyword data — not an estimate.
Pulled from Google Maps for your area, by name, with their ratings and review counts.
Government data on how many businesses in your sector are still trading after one, five and ten years.
Census data on your area — whether there are enough of the right customers with money to spend.
Real discussions about businesses like yours — what customers complain about, and what owners warn each other about.
The same idea is a different bet depending on who is running it. We score that honestly, and a gap is never treated as a dealbreaker.
What you’d sell, who buys it, and where. Two minutes with Jessica, our AI — no form, no account.
We run a genuine measurement on your idea and show you the result. This is real data about your idea, not a sample report.
If it is, you pay once and Jessica asks a few deeper questions so the report is about your situation, not a generic one.
The full run takes a few minutes, then a person on our team reads every report before it goes out. It arrives by email.
Not because the founder wasn’t smart or didn’t work hard — but because the idea had a flaw that was obvious to everyone except them. A brutally honest check before you spend your savings is the cheapest insurance in business. And if we get something about your business wrong, tell us and we re-run the whole report free.
Jessica is the same AI we build for clients. Tell her your idea and she’ll run the first real measurement free, then explain exactly what the $39 report adds. She won’t guess at your idea and she won’t give you a verdict she hasn’t measured.
Start the conversation →No. Every number in your report comes from a real source we paid to query — live keyword data, Google Maps, US Census, Bureau of Labor Statistics survival tables, and real public discussions. We run an automated check that rejects the report if it contains any figure that isn’t traceable to something we actually measured, and it gets rewritten until it passes.
Eight weighted factors: real measurable demand, how open or crowded the market is, whether you can reach customers affordably, the unit economics, your own relevant experience, how different you actually are, what it costs to start, and timing. They combine into one score out of 10, and the report explains every factor.
The opposite. If the idea has a fatal flaw you’ll hear it plainly, with the reason. We also cap the score when the data says the market is saturated or there’s no realistic path to customers — that’s arithmetic, not opinion, so it can’t be talked around. And if the report says your idea is weak, we won’t try to sell you marketing on the back of it.
The research runs in a few minutes. Then a real person on our team reads every report before it’s sent — we’d rather be a little slower than send you something we haven’t checked. It arrives by email.
Tell us what we misread and we re-run the entire report free. That’s for genuine mistakes — wrong customer, wrong location, something you told us that we missed. If the report simply says your idea is weak, that’s the answer you paid for, and re-running it would produce the same result because the data hasn’t changed.
No. A few sentences describing your idea, who it’s for, and where is enough. It’s built for the stage before you’ve invested time and money.
Ask Jessica — there’s a better rate when you’re testing several, and she’ll only mention it if it genuinely fits what you tell her. If you have one idea, buy one report.
Start with three questions and one free measurement. If the research doesn’t look real to you, don’t buy anything.